Kerala Travel Mart will implement Green Cochin Mission to make Cochin waste free

Kochi is not the cleanest or the greenest city of Kerala, but efforts are being made by the city administration to achieve both these objectives. Recently, on 20th December 2019, Green Cochin Mission was launched by Ernakulam District Legal Services Authority. 

The Green Cochin Mission aims to achieve zero water and soil pollution in accordance with greening the city of Kochi by rejuvenating the city’s canals and check encroachment. Its social media wing, too, is working full swing, while trying to rope in taxi and auto-rickshaw drivers besides roadside vendors. 

 

The mission is still budding, but has already received the support of Kerala Travel Mart (KTM) Society. Kerala Travel Mart (KTM) Society is set to implement the initiatives under the mission as its major policy programme. KTM is a 2000-founded institution, the biggest tourism body of Kerala, it conducts the biennial KTM that hosts the country’s largest buyer-seller meet in the tourism segment and will extend its complete cooperation to this cleanliness drive launched.

KTM has already been working towards waste management focal to a nine-point programme as  part of its green initiatives for four years.

Abraham George,Convener and Former President, Kerala Travel Mart said that since the Green Cochin Mission has accorded priority of segregating organic waste from inorganic, KTM is launching awareness drives on this task. 

 

KTM is set to hold awareness sessions for domestic travelers with cooperation from foreign tourists. Along with it, KTM will also organize lectures for school students on the matter in order to eradicate and work on the matter at the ground level. Baby Mathew Somatheeram, President, KTM informed that the organization has also devised a year round cleanliness drive beginning from Fort Kochi which will subsequently spread to other parts of the state. 

According to the top functionaries of the society, currently, KTM is lending its full support to the mission’s bid to make the Cochin Carnival’s New Year celebrations green. As informed by Jose Pradeep, Secretary, KTM, the society is trying to get a brand ambassador for the green initiatives to make it known for huge number of masses.

The mission has the support of Kochi Corporation, District Administration, Kerala Suchitwa Mission, Indian Medical Association, Childline India, Justice Brigade, Haritha Keralam, National Health Mission and Motor Vehicles Department besides educational institutes, NGOs and other private agencies.

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