To improve road safety and reduce road traffic fatalities in Gurugram, Haryana,Anheuser BuschA?InBev (AB InBev), UNITAR, CRRI, AIMTC, SRF, IRSC, DLF and OLA Cabs todayA?announced the launch of the #SaferRoadsForGurugram initiative.

A group of representatives from these eight organisations will lead this initiative – bringing together government, industry associations, academia and research to educated people about
the importance of road safety and security with an initial focus on Gurugram.

The group will initially focus on existing road safety in Gurugram and to create a clear roadmap andA?action plan to improve road safety in the area.

Ben Verhaert, President-India, Anheuser-Busch InBev, said, “We are delighted to bring together a group of stakeholders with such diverse expertise to develop an integrated approach to improve Road Safety in Gurugram. We look forward to collaborating with our partners to develop innovative programs that will have the real-time impact on road safety.”

Prof. (Dr.) Satish Chandra, Director, Central Road Research Institute, (a national laboratory of CSIR on Road Research) congratulated the partners and said, “We are extremely proudA?and motivated to be a part of this initiative, and hope to build strength into the campaign by providing robust research support on various aspects of road safety such as insights on road design and engineering.”

“Road Safety is a quintessential part of DLF’s vision to make Gurugram a sustainable city. We are glad to extend our support in making Safer Roads For Gurugram initiative a roaring success, in conjunction with all the partners,” said Col. Prakash Tewari, Executive Director, DLF CSR.
Given the fact that Gurugram is growing as a bustling urban space, the initiative is rightly taken to stop the menace of road accidents which quite prominent in the region.

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