The first government-run market for organic products in Kolkata is set to come up on an 18-cottah plot in New Town.

The plot, which is located beside the Major Arterial road, has been allotted by the Housing Infrastructure Development Corporation (HIDCO) to the agricultural marketing department for setting up the market.

The plot has been allotted to the agriculture marketing department off the main arterial road. It would be a market centre comprising only organic products, said HIDCO Chairman-cum-Managing Director Debashis Sen.

The market will only have organic food and products. One of the main objectives is to support and promote the farmers who are doing organic farming and bring them under one roof, said an official.

The price of organic food and other products are almost twice or thrice the price of traditional products. The reason: The demand for organic products is high but supply is less. It’s good that the government has taken up such an initiative to promote organic products, said Sekhar Chatterjee, a partner of Green Chain, a firm which deals with organic product inputs.

The New Town Kolkata Development Authority would also launch a pilot project on roof-top green organic farming in the township.