Facebook initiates digital training program across India

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The Indian office of Facebook has announced the launch of a new initiative- a digital training program which aims to set up an online startup hub to enable Indian entrepreneurs in beginning and scaling their businesses. The project also plans to establish training centres to further enhance the digital literacy and promote employment.

Ritesh Mehta, Head of Economic Growth Initiatives, India and South Asia- Facebook, said, “Digital skills unlock opportunities, empower people to dream big, build products, grow businesses and foster communities. We want more people to have the opportunity to hone their skills, build businesses or create something for their community because investing in people can lead to incredible things.”

Facebook is targeting to train over 500K Indians through these online hubs with a variety of new-age digital skills within the next three years.

The digital training platform will train users on the basics of social media, creating engaging contents, how to build a loyal audience base and evaluate online activities and how to beat the competition by staying ahead of the curve. The curriculum has been designed to help users learn new skills pertaining to personal branding, consumer behaviour, reputation management and digital storytelling. The curriculum covers different aspects of starting up, from idea protection, regulation compliance, business planning, market research, talent acquisition to fundraise and expansion.

The startup resource hub will enable tech startups and developers to build more innovative products and services. In addition to its advisory services, the platform will provide access to a repository of guidelines and best practices when it comes to creating a business plan, building a marketable product and ultimately scaling the business.