Principal® creates one of the largest flyover art installations in India

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Principal Global Services (Principal), Pune, a subsidiary of the Fortune 500, NASDAQ listed, Principal® partnered with Jumbish Creations, an artists’ consortium, to transform the Hadapsar Flyover, one of Pune’s busiest flyovers, into a work of art.

Amruta Devendra Fadnavis formally inaugurated the art installation, ‘Vatachhaya’ on September 3rd, 2018. This project, a green haven under the Hadapsar flyover spreading across 28000 sq ft, is one of the largest flyover art installations in India, supporting the government initiative of Swachh Bharat.

Principal has created this art project with an idea that if something is beautiful, people will aim to keep it clean. The pillars of the flyover have been masked to look like large banyan trees providing shade. The ceiling forms a green canopy. While the objective of the art project is to spread the message of saving greenery in the urban landscape, Principal has also kept an equal focus on the aesthetics, to accentuate the social message.

The entire project has been created by local artists and artisans – giving them an opportunity to showcase their talent at a visible location while generating employment opportunities for them.

Elated on the inauguration of one of the largest flyover art installations in India, Amruta Devendra Fadnavis said, “The Hadapsar flyover art installation is leveraging PM Modi’s Swachh Bharat Abhiyan programme and acts as a catalyst. With the proactive measures of the Government, backed by progressive corporates like Principal, we should be able to contribute towards dignifying the lives of the citizens. Initiatives like converting space under the flyovers into the landscape of an artwork can ensure cleanliness while adding beauty to the city. I am glad to be a part of this initiative, and I am confident that such efforts will prove fruitful in keeping the smart city of Pune cleaner.”

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